Google Ads Conversion Data Inaccuracies Impact Shopping Campaigns

Google Ads Conversion Data Inaccuracies Impact Shopping Campaigns

This article delves into the common reasons for inflated Google Ads shopping conversions with zero orders, including incorrect goal settings and code tracking errors. It recommends focusing on core conversions, optimizing conversion action settings, and ensuring accurate installation and operation of tracking code. The importance of troubleshooting technical details is emphasized to improve advertising performance. By addressing these issues, advertisers can gain a more accurate understanding of their shopping campaign effectiveness and optimize their strategies for better results.

01/04/2026 Customs Knowledge
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Ebay Sellers Guide How to Close and Reactivate Stores

Ebay Sellers Guide How to Close and Reactivate Stores

This article details the conditions and precautions for eBay sellers closing their accounts, as well as the possibility of re-registration. It emphasizes the importance of careful consideration before closing an account and offers the alternative of suspending the store. It also answers frequently asked questions about account closure to help sellers make informed decisions. Closing an account is a permanent action, and this guide helps sellers understand the implications and potential alternatives before proceeding with account closure.

12/31/2025 Logistics Encyclopedia
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French VAT Rules Disrupt Crossborder Ecommerce

French VAT Rules Disrupt Crossborder Ecommerce

A widespread invalidation of French VAT numbers has shaken the cross-border e-commerce community. This article advises sellers to immediately check their VAT number status to avoid potential suspension of sales, providing the official website and operation guide. It also recommends strengthening communication with tax service providers and diversifying tax risks to cope with the challenges of cross-border e-commerce. Immediate action is crucial to ensure continued business operations and compliance with French tax regulations.

12/30/2025 Customs Knowledge
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Instagram Expands Stories Links to All Users Boosting Ecommerce

Instagram Expands Stories Links to All Users Boosting Ecommerce

Instagram Stories now allows all accounts to add links, facilitating traffic generation to independent websites. Mastering the techniques for adding, applying, and tracking these links is crucial. Video content is key to successful implementation and driving engagement. Leverage this feature to effectively direct your audience to your independent site and boost conversions. Optimize your Stories with compelling visuals and clear calls to action to maximize the benefits of this new linking capability.

12/29/2025 Logistics Industry Insights
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Amazon Sellers Advised to Leverage Customer Feedback for Performance

Amazon Sellers Advised to Leverage Customer Feedback for Performance

Amazon sellers can proactively monitor and respond to feedback in "Voice of the Customer" to identify issues in products and operations and take corrective actions, reducing the risk of performance deterioration. Emphasize documenting improvement measures through "Take Action" to demonstrate a proactive approach to problem-solving to Amazon, which helps maintain good seller performance. By actively addressing customer concerns and showcasing improvements, sellers can safeguard their account health and improve overall customer satisfaction on the Amazon platform.

12/30/2025 Logistics Industry Insights
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Cuba Strengthens Trade Facilitation in WTO Compliance Push

Cuba Strengthens Trade Facilitation in WTO Compliance Push

Cuban Customs is actively embracing the WTO Trade Facilitation Agreement. It has significantly improved customs clearance efficiency through various measures, including risk management, information technology application, cooperation and mutual benefit, and personnel training, earning high praise from the business community. Their experience demonstrates that proactive planning and action are key to achieving trade facilitation, providing valuable lessons for other customs departments. This proactive approach highlights the benefits of early adoption and strategic implementation of trade facilitation measures.

12/30/2025 Customs Knowledge
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Hamburg Port Braces for Disruption As Key Rail Lines Shut

Hamburg Port Braces for Disruption As Key Rail Lines Shut

The Port Authority of Hamburg, Germany, has announced the closure of several major railway lines in 2025, impacting port transportation efficiency. This shutdown will affect multiple ports and neighboring countries, prompting businesses to plan alternative strategies in advance to address transportation challenges.

08/07/2025 Logistics
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Amazons Blind Box Trend Fad or Ecommerce Shift

Amazons Blind Box Trend Fad or Ecommerce Shift

This paper delves into the rise and challenges of the Amazon blind box model, revealing the underlying business logic and risks through case studies. It proposes drawing inspiration from the blind box mindset to innovate and identify new growth opportunities in cross-border e-commerce. The importance of learning, taking action, and embracing change is emphasized. The analysis highlights potential benefits and pitfalls of adopting similar strategies in different market contexts, urging businesses to adapt and refine their approaches for sustainable growth.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Face Rising Copyright and Trademark Challenges

Amazon Sellers Face Rising Copyright and Trademark Challenges

This article provides a detailed guide for Amazon sellers on how to report copyright, trademark, and patent infringements by competitors. Through clear step-by-step instructions and case studies, it helps sellers understand the reporting process, prepare sufficient evidence, and effectively protect their rights. The guide aims to combat plagiarism and contribute to successful peak seasons by enabling sellers to take action against infringing listings.

01/04/2026 Logistics Encyclopedia
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Zonguldak Airport Showcases Unique Appeal in Turkey

Zonguldak Airport Showcases Unique Appeal in Turkey

Zonguldak Airport (ONQ) is a small airport in Turkey that connects Dortmund and Düsseldorf, providing travelers with convenient travel options. By accessing real-time weather and flight information, passengers can better plan their journeys and fully enjoy the unique charm of this city.

08/04/2025 Airport Codes
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